TRAIN THE TRAINER:
Business Etiquette and International Protocol Consultant
Certification Programs

Qualified etiquette and protocol consultants are in demand. If you wish to start your own for-profit etiquette training company, or if you are a corporate trainer seeking to add to your professional credentials—Protocol Advisors, Inc. has a program for you.

The premise for these programs is that in today’s ultra-competitive global arena, interpersonal skills are not an optional asset, they are an essential requirement—the sine qua non that instantly signals the state of an organization’s most valuable resource: its workforce. Protocol Advisors, Inc. has developed Business Etiquette and International Protocol Consultant Certification Programs to meet the fast-growing need for professionals with demonstrable competence and expertise in these areas.

In its May 2000 article entitled "A Rude Awakening" The Wall Street Journal stated, "There is mounting evidence that incivility not only is on the rise but has become the norm in many parts of our culture.? Additionally it said, "Fed up with such incidents, some people are fighting back - hiring etiquette consultants." Rosanne Thomas, an etiquette consultant in Boston, has trained several hundred Fidelity staffers in basic table manners and conversation."

Protocol Advisors, Inc. has had the privilege of working with major international employers for years in successfully helping them meet their learning and development goals, resulting in lengthy affiliations with many of those firms. As happens with only the most highly valued business consultancies, the maturation of the relationship is inevitably (and flatteringly) reached when the client seeks to replicate the consultant’s sterling results in-house, using dedicated staff. Rather than shy away from the natural progression of that successful business model, Protocol Advisors, Inc. has embraced it by developing programs to "train the trainers"—specifically in response to requests from repeat-business clients wishing to take that next step.

So whether for serious individuals wishing to start their own for-profit etiquette business, or for professional corporate trainers tasked with taking it in-house, Protocol Advisors, Inc. offers courses based upon the PROFESSIONAL PRESENCE: "A DAY IN THE LIFE OF THE WELL-MANNERED PROFESSIONAL"® curriculum, available in 3-day and 5-day private programs.

Who should attend?
• Professional corporate trainers
• Human resource executives and staff
• Individuals wishing to start for-profit businesses
• Individuals working for not-for profit organizations