Success in the international arena requires more than just being the best at home. To be competent and competitive abroad, effective cross-cultural communication is vital, yet it is often the biggest stumbling block. Unfamiliarity with cultural differences can easily sabotage an otherwise promising relationship.

Protocol Advisors, Inc. offers a unique customized half-day or full-day seminar, designed to address the culture(s) of interest to you as it compares to the business culture of the United States.

Please contact us for more information and pricing, based upon your needs and goals.

Who should attend?
• International business travelers
• Executives and executive staff
• Sales and marketing professionals
• Visitor Center staff
• Employees who work with colleagues or clients from other cultures

Seminar includes:
• The Importance of International Protocol
• What is Culture?
• High- and Low-Context Cultures
• How Cultures Differ
• Value Systems
• Formalities: Greetings, Titles and Forms of Address
• Verbal and Nonverbal Communication
• Decision-Making Practices
• Negotiation Styles
• Business Dining and Entertaining
• Business Dress
• Business Gift-Giving
• Pace of Business
• A World of Difference: A Comparison of U.S. & Other Business Cultures
• How to Prepare an International Protocol Briefing