Everything we do and say, our work habits, even what we wear, drive and carry, communicate our “brands”. Taking full responsibility for your brand is important as today’s competitive work environment requires that one does everything one can to stand out. So what is branding? According to Dan Schwabel, of Personal Branding Magazine, branding is “the process by which individuals and entrepreneurs differentiate themselves and stand out from crowds by identifying their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.”
Making sure that the world sees you the way you want it to requires that you are both specific in identifying and vigilant in promoting your brand. Become the CEO of YOU, Inc. by attending our seminar, Brand YOU!
Program length: one-half day
Program benefits
- Differentiation from competition
- Recognition as the go-to person in area of expertise
- Higher perceived value
- Ability to attract ideal opportunities
- Perception as authentic and trustworthy
- A magnet for success!
Who should attend?
- Executives
- Managers and Directors
- Sales and Marketing Professionals
- Individual Contributors
- Newly Hired Employees
What will participants learn?
- The three elements of branding
- How to identify your “UVP” (Unique Value Proposition)
- How to seek feedback on your current brand
- The seven steps for building a strong new brand
- How to communicate your brand
- Developing and honing your “Elevator Speech”
- How to leverage your brand across platforms
- Making your brand consistent and identifiable
