You dress right, you stand straight, you maintain good eye contact. In short, you think you make a good impression in your work. But first, can you answer this question?
     While you are talking in your office with Mr. Wallet, a potential customer, the company president stops by. Being polite, you introduce the customer to the boss: "Mr. Bigg, I would like you to meet Mr. Wallet." Was this correct?
     The answer ( later in the story ) isn't readily apparent. But if you came close, it may be because your company is one of many at which on-the-job etiquette is taking on new importance. From the hospitality world--where niceness is what they sell--to the combative world of finance and the often-geeky environs of technology, managers and executives are seeking help to boost civility in everday business situations.
     Promoting office dress standards, teaching how to wipe your lips or offer a toast at a formal lunch, encouraging telephone manners--all are part of what consultants who give such lessons call a back-to-basics movement that is touching top executives, front-line sales personnel, and college students. (continue article on next page)

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